Adórn Jewelry

Overview

Adórn is a jewelry brand with the line "Wear your sparkle". I designed its identity: the wordmark, colour palette, gradient and type, then carried it onto jewelry boxes, tote bags and a set of social posts.

The challenge

Jewelry branding can easily look generic. The mark had to feel delicate and expensive at small sizes, like a ring box lid, and still hold up large on a tote or a full-bleed post.

Approach

1. The wordmark is a light, high-contrast serif in capitals. The A opens with a long swash, and a small four-point sparkle sits inside the accented Ó, so the tagline is built into the letters.
2. The palette is deep wine (#5A0117), champagne (#DBCCB7), bronze (#8C6141) and white, with a wine to red gradient for backgrounds. Thin gold curves run across the wine fields like light on satin.
3. On packaging, the wine and champagne pair carries everything: wine boxes with a champagne interior for the jewelry, and totes in both colours with the mark centred.
4. For social, I cropped the wordmark large and off-frame on wine backgrounds, and set it over campaign portraits as a light signature.